You may have noticed that a lot of brands these days are on the cruelty-free cosmetics bandwagon. Fact is, they bring out the cruelty-free banner to leverage sales. And that is the extent of their interest—increased sales. They may not have a lot of interest in cruelty-free per se.
Two things about cruelty-free cosmetics—first, while a product may be cruelty-free, in fact, some synthetic and new ingredients have been animal tested. Does that make the product cruelty free? No.
Our Penang-based Australian Master Formulator, Dr. Mike Thair, lifs the lid on "cruelty free." Check out his blog post "Cruelty Free Cosmetics - smoke and mirrors."
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