HOTEL GUEST AMENITY CREEP

An expanding market for Indochine Natural is supplying handcrafted boutique bathroom guest amenities for discerning hotels. In Malaysia, and especially in Georgetown Penang, many hotels are working hard to foster guest loyalty and fighting for market share in the current economic down turn. And part of this battle is happening in bathrooms with guest amenities. Most provide low quality generic imported amenities, but some of the more discerning hotel owners are now looking closer to home to source amenities that are more environmentally friendly and those that can bring an element of ‘Malaysia’ into their guest rooms.

At Indochine Natural we call this ‘amenity creep’ where some switched-on hotel owners are using our unique handcrafted Indochine Natural boutique bathroom guest amenities to provide a competitive advantage and render their hotel’s accommodation products more appealing to the market, and therefore assisting the hotel to capture a larger market share. And what is interesting is that this is happening in un-rated hotels (no star rating) that are providing a level of guest bathroom amenities more akin to those expected in 4+ star properties. This has to be a winner in attracting customers.

Also, mindful of the detrimental effect that little plastic bottles can have on the environment, some of the hotels supplied by Indochine Natural have opted for dispensers, and others are recycling our bottles.

Does the provision of artisan made unique boutique bathroom guest amenities make a difference? Based on the increasing number of orders that Indochine Natural is filling for hotels, and the sorts of guest feedback on Tripadvisor where Indochine Natural bathroom amenities are being used, the answer is YES. Here is a selection of guest comments on Tripadvisor for hotels using Indochine Natural bathroom guest amenities:

Our bathroom was a good size with some of the best soap we have ever used. It is made from local lemongrass by residents of George Town. The bouquet of the soap made one feel like they were in heaven. It was that nice.

Bathroom amenities to die for.

The local eco-friendly bathroom products were fantastic.

gorgeous smelling local shampoo and soap,

The ensuite bathroom had some lovely local herbal shampoos and body wash

It is obvious that locally made, eco-friendly and herbal/natural strikes a chord with hotel guests, and makes for a memorable stay.

If you are interested in custom artisan made bathroom amenities to set your property apart from the competition, email our Managing Director Dr. Mike.

More details can be found on the Indochine Natural website